StoryStream
Client
Project
Implementing the new StoryStream rebrand in their existing website
The Spin Up team were a crucial part of our rebrand process. Not only did they help bring our vision to life, they proactively guided us toward the most practical – and future-proofed – implementation. Spin Up consistently go the extra mile, delivering a website that we're immensely proud of (and we hope they are too!).
- Matthew Sykes (Head of Marketing at StoryStream.ai)
Summary
SpinUp were approached by StoryStream to help implement their rebrand on the marketing website, reusing the existing set up to keep the authoring experience as familiar as possible, but future proofing it for the coming years.
Technologies
We utilised StoryStream's existing WordPress site to adapt the page builder with new components. We used PHP to make sure any component works above or below any other component, paying attention to colours and spacing. We also used Advanced Custom Fields (ACF) and conditional fields in each component to improve the WordPress authoring and page building experience.
Outcome
Here are some outcomes following our work:
- Increased organic search traffic 80% (YoY) in first two months.
- Increased number of leads sourced through website by 120%.
- Decreased bounce rate by 38%.
- Increased session duration by 26%.